ALT Studio had the pleasure of partnering with SAI (Simon Anders Invest), a company specializing in excavator and truck rentals. With years of experience and a strong reputation in the industry, the rebranding of SAI needed a visual identity that reflected their reliability, professionalism, and forward-thinking mindset.

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We drew inspiration from adjacent rental-based industries, like car sharing and e-scooter services, to create a brand that feels both grounded and future-ready. The result is a bold yet minimalistic logo, paired with a muted earth-toned palette that conveys trust, stability, and quiet confidence.

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The tone of the brand is intentionally progressive and modern without being flashy. Through dramatic lighting, depth in imagery, and a clean visual system, we positioned SAI as a company that doesn’t just keep up – it leads. Graphic elements were developed from the logo’s structure for flexibility, and a custom icon inspired by a top-down view of an excavator strengthens recognition across touchpoints.

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This rebrand aims to elevate SAI’s presence, making them feel just as relevant in the local market as on a broader, international scale. The new identity honors their legacy while confidently looking ahead.

SAI