PROJECT

We’re excited to unveil our recent collaboration with the Stockholm-based PR agency Joan Comms, where we developed a bold and distinctive visual identity rooted in their unique

brand vision.

Joan Comms came to us with a clear direction — they wanted a brand that felt vibrant, analogue, dark luxury, old money, with hints of the 80s. A brand that dares to stand out while still exuding timeless confidence.

With this in mind, we created a complete visual identity, including a bespoke icon, tone of voice, image direction, typography, color palette, and graphic elements. Every component was carefully curated to reflect the layered personality of the brand.

One example of this is the signature brown shade, sampled from a photograph of a dark, elegant horse — a nod to the exclusivity and heritage of equestrian culture. This detail captures the quiet confidence and refined luxury Joan Comms embodies.

Through deep collaboration and a clear creative vision, we helped translate Joan Comms’ essence into a visual language that’s as elevated and enigmatic as the agency itself.